Month: July 2018

More traffic through image SEO: Who is the optimization worth?

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With more than 40 percent of all searches, Google integrates images into the results list. Among the most popular “special searches”, the image search is always ranked in the top spots, mostly in front of videos and news. Still, image optimization is still an orphaned field in most SEO departments.

The good news for many page operators: The competition is still sleeping! Whether it is worthwhile for your company to upgrade in image SEO, read here.

It is well known that visitors can win over Google with pictures. How to do that can be read in numerous tutorials, preferably with Martin Missfeldt. That’s why in this article we are less concerned with the techniques of image SEO but show you with examples for which industries the image search offers the greatest potential.

Fashion: Picture galleries must be mannequins

Hardly any industry lives so much on the look of its products as the fashion industry. Anyone ordering a leather jacket online will certainly be interested in the quality of the leather and take note of positive customer comments. Decisive for the purchase, however, is how the jacket looks worn. The click on the image search is not far away.

For fashion shops, this offers the opportunity to present their products directly to people. And not only that: in a fashion shoot, a model is not just wearing an advertised piece of clothing.

Some of the terms may seem inappropriate for the product page, such as “Leather Jacket Winter”. That does not make them less interesting for image search. This is where the idea for a blog post really comes up. A good example of this is provided by OTTO in its blog Two For Fashion.

Categories: SEO

SEO : Optimize these 5 parts of your website with keywords

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You should know that about the bounce rate

These include the load time of your website, as well as other technical measures such as schema.org awards, which help both users and the search engine to better understand the content of your page. Operators of large sites, such as online shops, learn how to increase the satisfaction of Google users with features such as the Site links Search Box. You’ll also read about the importance of short loading times on the accessibility of your website and that you should not put your patience to the test if you want to keep valuable visitors and rankings.

Conclusion

The days of scalable SEO tactics are already numbered: Google wipes more pages and players from its index with each update, which do not serve the user but especially him. Who has nothing for user-friendliness or still sticking to rigid SEO metrics, flies permanently from page 1, back to the cheap seats. But even without bad intentions, webmasters can lose out on Google if they do not spend enough time thinking about the experience of increasingly demanding users.

SEO sometimes seems to stand for “Something Extremely Obscure”, especially for busy marketers who just do not have time to sit down and fathom everything in detail. There are seemingly endless Google algorithm updates that you need to stay ahead of, to make sure we appear in search results for our keywords, but as marketing experts, we do not always have time with the ever-changing one’s Rules to keep up.

But there is good news! There is a simple rule of thumb that remains a proven technique for SEO success: to optimize your website with relevant and targeted keywords. By optimizing your site, you’ll see results soon, such as improved visitor quality, higher conversion rates and, ultimately, more customers.

Start with a website audit

Once you’ve identified the keywords you want to target, you’ll need to add them to your website. The method I am presenting here is one that you should keep if you add new content to your website in the future, but it is also well suited for a one-time SEO overhaul.

The first step in this process is to identify which pages should focus on which phrases. This is a good time to do a review of your web pages that will also reveal other issues you may have, such as duplicate content (you can learn more about why duplicate content is bad in our SEO video typing series here For your SEO’s and how to fix this. The experts over at Dejan SEO will guide you through the steps to perform your own SEO website audit.) But if you are looking for the quick fix – here is what you can do :

• Export all your website pages to an Excel spreadsheet
• Sort by the most visited pages
• Decide which keyword category each page falls into and add that category to a column next to the page name.
• Add another column to your spreadsheet to supplement more specific keywords that you want to add to this page. Keep in mind that these must be relevant to the content of the page, but should also be terms that your target audience would be looking for.

Once you have completed this process for all your pages – or at least the most important ones, if you have a whole ton of pages – you can switch to your website to start adding keywords.

Categories: SEO