Month: August 2018

Involve your audience in the process of brand building

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Tweet with Pinterest our audience, inform them about new trends and get feedback. You can periodically check whether your target group perceives you as your strategy has made it: using online tools such as Survey-Monkey, for example. Branding has become an ever-evolving process on the Internet, where your customers communicate and share ongoing experiences and feelings about your brand. You can also publish photos of your customers on your website or request them via social media to generate your content.

Content Marketing: That’s how your brand stays in your memory

Due to the rapidly progressing digitization of products, services and processes, it is even easier for your customers to switch to a competitor: it is just a click away. Only if you sustainably position your brand with your core message will you gain a competitive advantage. In your marketing strategy, define the content with which you want to reach your target group. Try to involve your customers in the communication process and dare to be transparent. This is how you gain trust – and trust is also a high value in the Internet age.

Freedom of information

Ultimately, net neutrality means freedom of information. If neutrality is neglected or abolished, ISPs are able to decide what kind of data consumers are allowed to use at what time, and how much it costs. In a worst-case scenario, there could be a flat rate for emails (sorry, just big telecom companies, no encryption), one for search engines (limited to Google, Bing and Yahoo!), Another for streaming movies (Netflix inclusive, the rest costs extra, films on the weekend anyway, no documentaries). This is, of course, the opposite of the open web and not very customer friendly.

Categories: SEO

How Do I Begin SEO Copywriting?

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Search engines love regularly-produced, on-topic information, helpful to users. Engines grant authority and good rankings to Web sites producing such content. Are you ready to begin SEO copywriting? Writing with search engine optimization in mind is not very different from normal composition; but, an author must be attentive to keyword usage during the process. Consider the following suggestions to help you on your way.

Outsource?

To start, it’s helpful to lets get optimized know you can outsource the duty. Online marketing firms offer SEO copywriting services. Depending on your needs, one or many writers are at your disposal. Yes, outsourcing costs, but it may make more sense (and cents) than addressing the need in-house. Consider the time and resources saved by letting professionals compose your copy.

Read Your Industry

If you would like to engage in SEO copywriting yourself, it will be helpful to start reading the work of others. What are the hot topics in your industry? Who are the most popular bloggers? Begin reading posts on a regular basis. Additionally, consider commenting on posts and engaging in your industry’s community.

Make it Yours

The above suggestion works in fielding more readers to your writing. However, if you’re not taking the same information and adding your own input or delivering it with your own take on matters, you’re really just reiterating information that is already available. Make the information your own by providing your own suggestions, philosophies, and opinions.

Broad to Specific

Find writing topics from other major news sources. Often, you’ll find a large array of general or broad articles. Be creative and make a topic relatable to your industry and readers. For instance, has news surfaced on the Stock Exchange? Does it influence your industry in some way regarding manufacturers, vendors, or consumers? Write about it. Offering unique, industry-related spins on broad stories is a great way to attract readership.

Categories: SEO

The Basics and Importance of Keywords

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Keywords are a major piece of the SEO puzzle. Since the first search engines went online over a decade ago during the dawn of the Internet, the crawlers used to locate and categorize pages relied on embedded keywords to deliver the most accurate possible results to the user. Since those early days, search engine technology has improved. Geo-targeted results, suggestive search capabilities and alert features that send new search results directly to an email address are now commonplace. These features enable users to search the Web easier, faster and more accurately than ever before. Sounds great, right? Unfortunately, none of those features guarantee that a specific page will be found in a relevant search. So, how can developers move their site(s) up the rankings? Simply put, keywords are the key.

Getting Started

Before a webmaster or SEO developer can delve further into the complexities of optimization, they must start with the absolute basics. Since the beginning, search engines have heavily relied on keywords when analyzing pages to determine their relevance to a searched term. Over time, search engines have gotten smarter. Sites can now be penalized by search engines for the misuse or overuse of certain keywords. That being said, context is crucial. A wise developer understands that keywords shouldn’t have to be repeated too frequently or senselessly stuffed into a page’s content. Rather than repetition, those developers look toward variety. Using ten keywords once is more effective than using one keyword ten times. It allows for much more specificity in results and minimizes the likelihood of penalization.

Location

Greater specificity is provided by geo-targeted keywords. Local and regional businesses using keywords that narrow down their locations by country, state or even city stand a much better chance of being found online than sites with no definitive geographic identifiers.

Time For A Change

As a company grows, adds more products or services to their repertoire or even restructures their brand entirely, it’s important to reflect those changes by keeping keywords up-to-date. Many companies alter their business model to stay innovative and better their brand, but unless outdated keywords are removed and new ones are added in their place, even a great brand can have minimal visibility in search results and rankings.

Categories: SEO