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Content preferences are heavily dependent on age

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The key to success lies in the right team composition and an appropriate relationship between the creators of different content formats. This ratio depends on the composition of the target group of the respective company or platform. If, for example, Millennial is to be addressed, it is advisable to focus more on video content.

Conversely, if a target group is primarily baby boomers, traditional e-mail and e-book content is still appropriate. In addition, a little bit of video content could be experimented here to find out how big the demand for this type of content is for your target group. Do not forget one thing: we all are getting older. So it may well be that your target audience was not interested in videos two years ago. This may have changed in the meantime.

A breakdown of the above data by age shows that consumers across all age groups want more video-based content from brands and businesses. For other content formats, however, there were significant differences. While only 22% of young consumers value e-mail, baby boomers have 68%. Conversely, 60% of younger respondents are interested in social media images, while baby boomers are only 20%.

That the medium is losing e-mail more and more popular, could be related to the mobile first generation receives a flood of notifications. One message at a time informs them about SMS from friends and family, posts on social networks, news and more. E-mail notifications are comparatively easy to ignore. Compared to today’s increasingly visual and engaging content, it’s easy to understand that simple emails are no longer enough to attract Millennials’ interest.

Categories: SEO

What should search engine optimization cost?

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For companies with SEO needs, it is important to realize that SEO agencies are specialized service providers. They do not hire a full-service provider who is responsible for the entire online success of a business. Therefore, the following questions should be clarified before the service provider search:

1. How important are better rankings and more visitors? Are there any other adjusting screws?

2. What weight should SEO take in competition with other marketing measures of the company?

3. What can I depict in-house (myself), what do I need a service provider for?

4. Should the search engine optimization be interlocked with other measures?

A large online store will probably answer these questions as follows:

1. “SEO is my lifeblood.”

2. “In addition to Google Adwords, SEO is the most promising way to reach new customers.”

3. “An in-house SEO team is either too expensive or the place in the company that coordinates with the SEO agency.”

4. “Yes, that’s why we hire several specialized service providers.”

Online shops and other e-commerce companies are therefore the core target group for SEO agencies. They constantly need to optimize, rely on more and more visitors from Google and are in fierce competition. The prices for such SEO services logically start at four-digit monthly contributions and are open at the top.

If SEO is too expensive

Regardless of the available budget, companies should ask themselves if SEO is economically viable on bending and breaking in their case. It may be that SEO with good work and long breath can increase sales. But depending on how high the competition is, this can cost more than rankings and Google traffic at the end of the box.

Categories: SEO

Involve your audience in the process of brand building

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Tweet with Pinterest our audience, inform them about new trends and get feedback. You can periodically check whether your target group perceives you as your strategy has made it: using online tools such as Survey-Monkey, for example. Branding has become an ever-evolving process on the Internet, where your customers communicate and share ongoing experiences and feelings about your brand. You can also publish photos of your customers on your website or request them via social media to generate your content.

Content Marketing: That’s how your brand stays in your memory

Due to the rapidly progressing digitization of products, services and processes, it is even easier for your customers to switch to a competitor: it is just a click away. Only if you sustainably position your brand with your core message will you gain a competitive advantage. In your marketing strategy, define the content with which you want to reach your target group. Try to involve your customers in the communication process and dare to be transparent. This is how you gain trust – and trust is also a high value in the Internet age.

Freedom of information

Ultimately, net neutrality means freedom of information. If neutrality is neglected or abolished, ISPs are able to decide what kind of data consumers are allowed to use at what time, and how much it costs. In a worst-case scenario, there could be a flat rate for emails (sorry, just big telecom companies, no encryption), one for search engines (limited to Google, Bing and Yahoo!), Another for streaming movies (Netflix inclusive, the rest costs extra, films on the weekend anyway, no documentaries). This is, of course, the opposite of the open web and not very customer friendly.

Categories: SEO

How Do I Begin SEO Copywriting?

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Search engines love regularly-produced, on-topic information, helpful to users. Engines grant authority and good rankings to Web sites producing such content. Are you ready to begin SEO copywriting? Writing with search engine optimization in mind is not very different from normal composition; but, an author must be attentive to keyword usage during the process. Consider the following suggestions to help you on your way.

Outsource?

To start, it’s helpful to lets get optimized know you can outsource the duty. Online marketing firms offer SEO copywriting services. Depending on your needs, one or many writers are at your disposal. Yes, outsourcing costs, but it may make more sense (and cents) than addressing the need in-house. Consider the time and resources saved by letting professionals compose your copy.

Read Your Industry

If you would like to engage in SEO copywriting yourself, it will be helpful to start reading the work of others. What are the hot topics in your industry? Who are the most popular bloggers? Begin reading posts on a regular basis. Additionally, consider commenting on posts and engaging in your industry’s community.

Make it Yours

The above suggestion works in fielding more readers to your writing. However, if you’re not taking the same information and adding your own input or delivering it with your own take on matters, you’re really just reiterating information that is already available. Make the information your own by providing your own suggestions, philosophies, and opinions.

Broad to Specific

Find writing topics from other major news sources. Often, you’ll find a large array of general or broad articles. Be creative and make a topic relatable to your industry and readers. For instance, has news surfaced on the Stock Exchange? Does it influence your industry in some way regarding manufacturers, vendors, or consumers? Write about it. Offering unique, industry-related spins on broad stories is a great way to attract readership.

Categories: SEO

The Basics and Importance of Keywords

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Keywords are a major piece of the SEO puzzle. Since the first search engines went online over a decade ago during the dawn of the Internet, the crawlers used to locate and categorize pages relied on embedded keywords to deliver the most accurate possible results to the user. Since those early days, search engine technology has improved. Geo-targeted results, suggestive search capabilities and alert features that send new search results directly to an email address are now commonplace. These features enable users to search the Web easier, faster and more accurately than ever before. Sounds great, right? Unfortunately, none of those features guarantee that a specific page will be found in a relevant search. So, how can developers move their site(s) up the rankings? Simply put, keywords are the key.

Getting Started

Before a webmaster or SEO developer can delve further into the complexities of optimization, they must start with the absolute basics. Since the beginning, search engines have heavily relied on keywords when analyzing pages to determine their relevance to a searched term. Over time, search engines have gotten smarter. Sites can now be penalized by search engines for the misuse or overuse of certain keywords. That being said, context is crucial. A wise developer understands that keywords shouldn’t have to be repeated too frequently or senselessly stuffed into a page’s content. Rather than repetition, those developers look toward variety. Using ten keywords once is more effective than using one keyword ten times. It allows for much more specificity in results and minimizes the likelihood of penalization.

Location

Greater specificity is provided by geo-targeted keywords. Local and regional businesses using keywords that narrow down their locations by country, state or even city stand a much better chance of being found online than sites with no definitive geographic identifiers.

Time For A Change

As a company grows, adds more products or services to their repertoire or even restructures their brand entirely, it’s important to reflect those changes by keeping keywords up-to-date. Many companies alter their business model to stay innovative and better their brand, but unless outdated keywords are removed and new ones are added in their place, even a great brand can have minimal visibility in search results and rankings.

Categories: SEO

Mobile optimization is standard in SEO

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Google is responding to the trend logically: with the guidance for more and more mobile users, the search engine dramatically increases their benefits. The more the factor of a high-quality mobile version also influences the ranking, the harder it will be for companies on Google without an optimized mobile appearance.

Missing anchor links

If you already have the opportunity to link keywords within your website, then you should do so. Many links but always with the note “to read on, click here.” Such formulations are usually superfluous. It is better if you link relevant anchor text and thus emphasize the relevance of the anchor text.

Miserable back links

That back links SEO Expert Toronto are an important tool to improve their position in the Google ranking, also know most entrepreneurs without SEO knowledge. However, they sometimes think a little in the short term: “mass instead of class” does not work for backlinks, as search engines also consider the quality and relevance of the linking page. Links from spam pages and completely irrelevant link collections can have a negative effect on your ranking. Worse still: Anyone who has got into a mess by working with dubious SEO agencies, expects a lot of effort, the unwanted links in hindsight to get rid of.

Publish bad content

“Content is not always king.” In recent years, some website owners have uploaded entertaining, but mostly irrelevant and quickly produced content. This may lead to search engines classifying the information of the website as irrelevant and devaluing the site accordingly. In the ranking, informative texts with pictures, graphics or videos often perform better than short texts with low information content. Think about it when choosing your content strategy.

Because of King

Essentially, two typical sources of error can be distinguished: Firstly, the hope that a good ranking can easily be obtained by buying back links, cheap content and many keywords is a fallacy. Second, ignorance, as in the case of website titles or the meta description, can lead to significantly fewer visitors landing on their site that is possible.

Which day of the week is optimal for Twitter posts?

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For many tweets, it does not matter on which day of the week you publish them.
With really high-quality tweets in the 95% percentile, it may be worth tweeting on Sunday, Monday or Tuesday, but the bottom line is that it does not make a big difference.

What is the optimal publishing frequency of Twitter posts?

Twitter is still mostly chronologically @seostewart organized. For marketers, this means that the more they publish, the greater the presence and the total click-through-rate.

Marketers with at least 100 followers on Twitter receive an average of 2.5 – 3 clicks per post. But it’s not about publishing something at any price, because that’s not how your brand benefits. However, content on Twitter is always short-lived, and you do not have to be as strict as with other platforms to be sure to publish perfect content.

When is the best time to post on LinkedIn?

Although the average CTR does not change, the 95% percentile has a more declining tendency from 5 pm. Therefore, you should publish your posts on LinkedIn during the general working hours (after all, this is a professional social network). However, place more emphasis on the content than on the time of day.

Which day of the week is best for LinkedIn posts?

From Saturday to Monday, posts do not perform as well as Tuesday through Friday. For who wants to think about work at the weekend? On Mondays, however, many users are probably too busy with the work.

Tuesday and Wednesday are great for posting to LinkedIn. The interest in these days is generally greater, and you can achieve a higher click-through rate.

What is the optimal publication frequency of LinkedIn posts?

As soon as you post more than five times a week (for most companies once a day), the ROI will drop significantly.
For LinkedIn, it is likely that a second or third post on the same day will negatively impact the performance of the first post. That’s because LinkedIn wants to prevent users from receiving too many posts from the same company.
For pages with at least 100 followers, the first two posts per week usually get 2 clicks each. The tenth contribution per week, however, receives only about 0.5 clicks. The maximum effectiveness on LinkedIn is often already exhausted with two posts per week. That’s why we recommend between two and five posts per week to make the most of the network’s potential. After all, you’ve also spent time creating content.

Categories: SEO

What role do keywords still play in SEO?

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Most SEO campaigns start with keyword research. That keywords measure the success of SEO measures, lies like things. After all, good rankings on individual keywords and the visitors who come across a page are the goal and the reason for them.

However, with a series of algorithmic updates and changes to in-house services, Google has made it difficult to research and monitor keywords. Also, the targeted optimization of websites to desired keywords is no longer so easy after these updates from the hand.

Focus on keywords again

With the updates Penguin and Panda, Google gave the first impulse to rethinking keywords. Where keyword density and optimized link texts were almost grotesque, a restrained and cautious approach was adopted. Keyword stuffing should be avoided and link texts kept as natural as possible. Content marketing has become the new showcase discipline in SEO. Keywords did not play and play the prominent, overriding role.

With the Hummingbird update, the trend seemed to be confirmed. Semantics and user intent were the buzzwords. The intention of the user should be understood and served with content on the page. The simple scheme of searching for a given number of users (which we know from the Google Keyword Tool) and having that term appear on my page as often as possible to reach those users was history.

That a keyword strategy in 2015 must look #Skype different than a few years ago, is clear. But the central meaning, as the starting point of every SEO campaign, is still up to her. Finally, the, actually not so new, knowledge of the user intention also allows the following conclusion: In the search, each user can formulate his plan only in one or more words. Here we are again at the starting point and end point of every SEO measure.

See new requirements as opportunities

The increasing importance of semantic search challenges SEOs and site operators to understand the different intentions of users better. But that’s also a significant potential. Finally, Google reacts with its updates only to actual circumstances. Users do not just enter things they want to click and buy. They formulate their wishes, questions, thoughts, interests and problems in search terms.

Categories: SEO

More traffic through image SEO: Who is the optimization worth?

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With more than 40 percent of all searches, Google integrates images into the results list. Among the most popular “special searches”, the image search is always ranked in the top spots, mostly in front of videos and news. Still, image optimization is still an orphaned field in most SEO departments.

The good news for many page operators: The competition is still sleeping! Whether it is worthwhile for your company to upgrade in image SEO, read here.

It is well known that visitors can win over Google with pictures. How to do that can be read in numerous tutorials, preferably with Martin Missfeldt. That’s why in this article we are less concerned with the techniques of image SEO but show you with examples for which industries the image search offers the greatest potential.

Fashion: Picture galleries must be mannequins

Hardly any industry lives so much on the look of its products as the fashion industry. Anyone ordering a leather jacket online will certainly be interested in the quality of the leather and take note of positive customer comments. Decisive for the purchase, however, is how the jacket looks worn. The click on the image search is not far away.

For fashion shops, this offers the opportunity to present their products directly to people. And not only that: in a fashion shoot, a model is not just wearing an advertised piece of clothing.

Some of the terms may seem inappropriate for the product page, such as “Leather Jacket Winter”. That does not make them less interesting for image search. This is where the idea for a blog post really comes up. A good example of this is provided by OTTO in its blog Two For Fashion.

Categories: SEO

SEO : Optimize these 5 parts of your website with keywords

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You should know that about the bounce rate

These include the load time of your website, as well as other technical measures such as schema.org awards, which help both users and the search engine to better understand the content of your page. Operators of large sites, such as online shops, learn how to increase the satisfaction of Google users with features such as the Site links Search Box. You’ll also read about the importance of short loading times on the accessibility of your website and that you should not put your patience to the test if you want to keep valuable visitors and rankings.

Conclusion

The days of scalable SEO tactics are already numbered: Google wipes more pages and players from its index with each update, which do not serve the user but especially him. Who has nothing for user-friendliness or still sticking to rigid SEO metrics, flies permanently from page 1, back to the cheap seats. But even without bad intentions, webmasters can lose out on Google if they do not spend enough time thinking about the experience of increasingly demanding users.

SEO sometimes seems to stand for “Something Extremely Obscure”, especially for busy marketers who just do not have time to sit down and fathom everything in detail. There are seemingly endless Google algorithm updates that you need to stay ahead of, to make sure we appear in search results for our keywords, but as marketing experts, we do not always have time with the ever-changing one’s Rules to keep up.

But there is good news! There is a simple rule of thumb that remains a proven technique for SEO success: to optimize your website with relevant and targeted keywords. By optimizing your site, you’ll see results soon, such as improved visitor quality, higher conversion rates and, ultimately, more customers.

Start with a website audit

Once you’ve identified the keywords you want to target, you’ll need to add them to your website. The method I am presenting here is one that you should keep if you add new content to your website in the future, but it is also well suited for a one-time SEO overhaul.

The first step in this process is to identify which pages should focus on which phrases. This is a good time to do a review of your web pages that will also reveal other issues you may have, such as duplicate content (you can learn more about why duplicate content is bad in our SEO video typing series here For your SEO’s and how to fix this. The experts over at Dejan SEO will guide you through the steps to perform your own SEO website audit.) But if you are looking for the quick fix – here is what you can do :

• Export all your website pages to an Excel spreadsheet
• Sort by the most visited pages
• Decide which keyword category each page falls into and add that category to a column next to the page name.
• Add another column to your spreadsheet to supplement more specific keywords that you want to add to this page. Keep in mind that these must be relevant to the content of the page, but should also be terms that your target audience would be looking for.

Once you have completed this process for all your pages – or at least the most important ones, if you have a whole ton of pages – you can switch to your website to start adding keywords.

Categories: SEO